Copywriting Tip #1: Your headline should be short, simple and impactful. The Headline draws the reader into reading the rest of the content.
Copywriting Tip #2: Keep your message simple and to the point. This does not mean that you should leave out technical and complex terms, though. It is preferred that you offer a short explanation for terms the audience may not be acquainted with.
Copywriting Tip #3: Your copy needs to flow, much like a story would from start to finish. If your writing is incorrectly paced or structured, it will surely lose the attention of the reader.
Copywriting Tip #4: Interesting copy helps to keep the reader engaged in your work. An interested reader is more likely to be persuaded by the copy.
Copywriting Tip #5: Specialize in a niche. Pick a field to focus on, such as fashion, technology etc. It makes it easier to market yourself to companies in that field.